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Administración de marketing: estrategias y programas

by Guiltinan, J.P; Paul, G.W.
Publisher: Santafé de Bogotá (Colombia) McGraw-Hill Interamericana 1994Edition: 5. ed.Description: 576 p.ISBN: 9586002454.Other Title: Marketing management strategies and programs.Subject(s): MERCADEO | GESTION | ADMINISTRACION | INVESTIGACION DE MERCADOS | MERCADOS | COMPETENCIA | PLANIFICACION | VENTAS | PUBLICIDAD | DISTRIBUCION | PROGRAMAS | MARKETING | MANAGEMENT | ADMINISTRATION | MARKET RESEARCH | MARKETS | PLANNING | SALES | ADVERTISING | DISTRIBUTION | COMMERCIALISATION | GESTION | ADMINISTRATION | ETUDE DE MARCHE | MARCHE | PLANIFICATION | VENTE | PUBLICITE | DISTRIBUTION
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Fig. Tab. Bib. Trad. del inglés por G.E. Rosas Lopetegui

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